Amour Hairdressing

The Brief

Amour Hairdressing is a new salon that opened in January 2016 in Hornchurch, Essex. I have known Sarah, the owner, for many years and was delighted when she asked me to design her entire branding for the new shop.
Her brief was simple, classy, and she wanted to use a script typeface. The shop interior was to be black and white.

Amour Hairdressing branding

The Solution

I developed a concept using the idea of a heart and a silhouette of a woman. The idea being the heart represents the woman’s hair. I wanted the message to be ‘We love your hair and you will love your hair after your visit’

Once the final logo was approved, I developed all the sales material. This is included opening soon posters whilst the shop was being fitted out, promotional flyers, price lists, appointment cards and loyalty cards which featured a bespoke heart ink stamp. I also designed and developed the signage, dealing directly with the signage company to deliver a classic and impressive looking shop front. Using the circular window to show the heart and silhouette.

The shop continues to grow and now also features a nails and beauty side to it for which I have also designed posters, price lists and loyalty cards for. A website will follow soon.
This project is a great example of how a complete branding works. Its not just about the logo but how everything works together to create a stunning look.

Loyalty card design
Amour Hairdressing signage design and production

What They Say

Thank you Lesley for all your help designing my new logo, business cards, loyalty cards, flyers, posters, gift vouchers and Facebook page!! Your ideas are amazing, so happy with what you have done for me and my new business. Truly believe I would never have achieved all this without you. Thank you so so much


Sarah Peake, Amour Hairdressing Managing Director

Amour promotional leaflets price lists and appointment cards
Bespoke ink stamp for loyalty card
Shop Sign for hairdressing salon