I developed a concept using the idea of a heart and a silhouette of a woman. The idea being the heart represents the woman’s hair. I wanted the message to be ‘We love your hair and you will love your hair after your visit’
Once the final logo was approved, I developed all the sales material. This is included opening soon posters whilst the shop was being fitted out, promotional flyers, price lists, appointment cards and loyalty cards which featured a bespoke heart ink stamp. I also designed and developed the signage, dealing directly with the signage company to deliver a classic and impressive looking shop front. Using the circular window to show the heart and silhouette.
The shop continues to grow and now also features a nails and beauty side to it for which I have also designed posters, price lists and loyalty cards for. A website will follow soon.
This project is a great example of how a complete branding works. Its not just about the logo but how everything works together to create a stunning look.