Dinky Dragons were a new start up business based in South Woodham Ferrers in Essex when they commissioned me to develop the Dinky Dragon brand. With an impressive background in karate, 3rd Dan black belt, Sam Powell came up with the idea to offer karate classes to pre-school children after receiving a number enquiries from parents. They were keen to know when their children could start training with the martial arts club she co-owned with husband Steve. Sam realised there was a gap in the market and an opportunity to teach very young children some valuable life skills in a safe, non-contact, non-violent environment. The brief was to create a character that very young children could connect with to encourage them within classes. It had to be friendly and not scary. This character would then form part of the logo and brand for Dinky Dragons.