Gerard James Estate Planning

The Brief

I was contacted by Leicester based, Gerard O’Halloran, to discuss his new start up estate planning business – Gerard James Estate Planning. Gerard wanted a professional logo that would appeal to a wide audience, from young families to people in retirement. Gerard loved the colours I had used for my own Northsouth Design branding. He wanted a logo, a business card design and all his stationery producing.

Gerard James branding identity

The Solution

I developed concepts around the Gerard James name. I didn’t want to come up with the usual logos with scales and documents, it’s obvious by the name what the business is so why over complicate it. I started to sketch some typographic ways of displaying the name and soon came up with the idea of merging the a ‘g’ and the ‘j’. I then used the two colours to separate the two letters. This part of the logo could then be used separately to create eye catching designs for Gerard’s business cards, letterheads and compliment slips. Gerard chose the wonderful Conqueror Wove paper stock for his stationery which really gives the whole brand a premium feel. I have also designed a poster and a roller banner for Gerard to help promote his services.

Business card design
Gerard James poster

What They Say

Lesley Moss of Northsouth Design was recommended to me by a friend to design a logo and stationery for a new company I was starting. She provided me with four different designs, any one of which I would have been very happy to use. After deciding on the logo, she prepared all the stationery I required.

I am absolutely delighted with the finished work. Everything was completed on time and to the fixed price agreed.

I found Lesley to be most accommodating and helpful at all times, and would have no problem recommending her services

Gerard O’Halloran, Gerard James Estate Planning

GerardJames banner design
Business card design
Gerard James poster