Penny contacted me regarding her new business start up idea Penny Poppins Chimney Sweep. After working in the banking industry for years this was a totally different career for Penny. As one of only a handful of female chimney sweeps across the country, I was excited to hear all about this new business.
The brief was to create a look and feel that portrayed what she did in a professional manner but with a hint of fun. Although there is an obvious connection to Mary Poppins, Penny didn’t want to include any Mary Poppins figures or umbrellas or make the logo too feminine. It had to appeal to a wide audience and work across all mediums including clothing and van graphics.