THE BRIEF
Northsouth Design were recommended to Tom for brand identity by another client. He has run his own central heating and plumbing company for a couple of years now and wanted a brand identity that would really stand out.
The brief was to produce a logo that worked well on a black background (his van was black) and had a flame design. After discussing with the client, they liked logo designs that had a symbol that was incorporated within the wording. The emphasis had to be on the ‘local’ part. Although it is intentional that the name can be read as ‘Local Chaps’ (Local Central Heating and Plumbing Services) this was not something the client wanted to make too much of, so concentrating on the ‘LOCAL’ part was key.
THE SOLUTION
Having a flame design for a central heating company may seem a little obvious for a brand identity but we came up with the idea of using an icon that represented ‘local’. This was perfectly portrayed by using the pin that is used on google and other digital maps to select a place or area. We then used colours and the negative space to create a flame as part of that icon. It worked well using the icon to replace the ‘O’ in local and emphasised this part of the name more than the CH&PS.
The colours are bright and have great stand out on the black background.
We developed the business cards, advised Tom with the designs for his van graphics and clothing and have produced a website for him.
The website needed to feature testimonials from clients as well as the services that Local CH&PS cover.
Testimonials appear at the top of the website with a great image that follows the colours used in the brand identity. There is a call to action button for a quote as well as a button that leads to services covered. Icons were developed to explain each service rather than just having a list of copy. In time, if the company expands then these icons could lead to more information about the individual services. There is also a ‘review’ page. A customer can easily upload their own review and Tom can approve this with a few simple steps after receiving a notification.
WHAT THEY SAY
Massive thank you to Lesley for all of her hard work and support in creating my branding and website for www.localcentralheating.co.uk
Lesley understood my business needs from the offset and was able to think outside the box to create an innovative and eye catching design that said everything I needed it to. Lesley has also designed my website which I couldn’t be happier with. Thanks also for the help with the van signage- it is all looking great!
Tom Bellinger, Owner of Local Central Heating and Plumbing Services
