BRANDING QUESTIONNAIRE

Branding prices from £595 + VAT

Branding Questionnaire

Please fill out the following questions to help us get a clear idea of your requirements.

Branding Questions (plain)

Your Name

Your Email

Tel Number

What is the full name of the company that you would like to incorporate in the logo? (Include any punctuation)

What was the idea behind the name? Where did it come from?

Do you have a tag line and do you want to use this with the logo?

How would you describe your services / products?

What are the long term goals for the company?

What is the positioning or mission statement of your company?

Why do you want a new logo?

What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?

Summarise your above answer into 5 descriptive keywords. eg. masculine, brave, bold, modern, etc.

Who are your main competitors? (Please supply links to websites if possible)

How are you different from your competitors and what service sets you apart from your competitors?

Why should your prospects buy from you or engage with you?

Tell us about the demographics of your target audience? Age range? Are they Female or male based or both?

Do you have any specific imagery in mind for the logo? (Please supply any links)

Do you have any preference on the typography? (bold, light, script etc)

Do you have any colour preferences or any existing brand colours you want to use / keep?

Do you have any colours you DO NOT want to be associated with?

What adjectives should best describe your logo? / or what is your brands personality? eg. masculine, smooth, bold, classic, modern, etc.

Where will the logo primarily be used?

Are you also looking for design and print of marketing / promotional material? If so, please state below.

Are there any logos or brands that appeal to you and why? (Please supply any links)

There are several types of logo and the key is to make it simple and not over complicate things. Do you have a preference for any of the above type of logo?

Wordmark: is a freestanding word or multi-letter abbreviation groupings comprising a logo, a.k.a. logotypes. Companies with wordmark logos include eBay, IBM, CNN, Google.

Letterform: logos are comprised of a single letter. Think Honda, Uber, Unilever, Beats and McDonald’s.

Pictorial logos: are illustrated symbols of recognisable things like Starbucks, Twitter.

Abstract logos: don’t represent anything overly recognisable, like abstract art. Perhaps the most famous brand to successfully pull off an abstract logo is Nike.

Do you have a preference for shapes - circular logo? square?

What type of imagery would be associated with your brand? What type of imagery would you use on your sales material / website? (Please supply any links)

What’s your preferred deadline, time frame or exact date of completion?

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BRANDING QUESTIONNAIRE

Branding prices from £595 + VAT

Branding Questionnaire

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