THE BRIEF
Rachel had apparently been stalking us online for sometime! In the early stages of setting up her new Soft Tissue Therapy clinic in Staines, Surrey, Rachel researched logo designs for her industry. She came across a few of our designs for similar businesses. She said they caught her eye and stood out amongst all the images on Google. Which was fantastic to hear.
The brief was to create an identity that stood out from the rest, was bright and bold but could appeal to both athletes and non athletic types.
THE SOLUTION
Rachel’s mission statement is all about putting people at the centre of their recovery. Treatments are tailored to each individual and a Level 5 qualification, is the highest recognised level for a Soft Tissue Therapist. Rachel also plans to develop 5 treatments over time. We discovered the 5 is the number of the human being. The number five symbolises the four limbs and the head that controls the limbs. So the name fits so well! The Pentagon icon was developed around the figure 5 – which sits in the centre as an analogy to Rachel’s mission statement of keeping the patient at the centre of their own recovery.
This full branding project includes imagery (retouched to include brand colours), flyers, vouchers, business cards and appointment cards, social media icons and a full website.
WHAT THEY SAY
I was looking for a logo design along with a flyer for my new business. I came across some Northsouth design work when I was Googling logos and they always seemed to stand out. Lesley has done an amazing job coming up with not only a logo but a complete brand identify that represents me so perfectly just from a Design Brief and phone conversation; it goes beyond what I ever imagined I could have.
Lesley is professional, friendly and very talented plus and she guides you through her process clearly. Thank you so much Lesley!
Rachel Jarvis, Owner of Level 5 Therapies
