Graphic Design and Web Design Blog

When it comes to establishing and growing your business, brand identity is everything. However, it’s often a misunderstood concept. Quite simply, brand identity encompasses all of the visual aspects of your brand, such as your logo, branding colours, website design, and product packaging. All of these branding assets make your business unique, and when done…

What is brand design? Branding design refers to all brand elements. This includes your logo, colour scheme, typography, signage, brochures, website and other design components as a collective (this may also include your brand voice). It’s about making every touch point between a brand and its audience recognizable. Each and every brand element should be…

How much does it cost to design a company logo? We might as well answer: “how long is a piece of string!” If you’re in the market for a logo, whether you’re starting a new business or re-branding an existing one, then you’ve probably noticed the dizzying number of logo design options available. These include…

The inspiration for my company name is no secret. I’m from Essex, while my husband Shaun is originally from Lancashire.  What with both of us working in design and collaborating regularly on different creative projects, ‘Northsouth Design’ made perfect sense. Though Shaun and I didn’t launch the company together – I did that myself, all…

Every small business has a logo because they know how important it is for their brand identity and image. As a designer, I know some of the common mistakes that are made with logos and how to help small business owners to avoid them. One of the biggest (and often costly) mistakes that people make…

2020 sees Northsouth Design reach its 13th year in business and it also sees our team expand. We are very excited to welcome the very lovely Charlotte Bailey as our freelance graphic designer. I first met Charlotte in a business Facebook group over a year ago and we clicked straight away. I was impressed by…

Essex Women Mean Business! I meet so many inspiring female business owners from Essex so I love this saying. Following on from the success of the f:Entrepreneur #ialso campaign in June, I attended a photoshoot at Prested Hall in Colchester by Essex Living magazine. The was in celebration of women in business – ‘Essex Women…

Its been a long time since I posted a blog due to a very busy schedule. No excuse I know, especially as I’m always telling my clients to blog! I have to start practicing what I preach. My website is due for a much needed overhaul this year but until then I shall continue to…

As 2017 draws to a close I had the urge to write a post on the past year in business. This year saw my 10th year in business as Northsouth Design and wow has it been a year! I never expected 10 years ago to be where I am today. I was pregnant with my…