Posts by LesleyM
Ongoing Website Costs: What Are You Paying For?
Designing, building, and running an effective, high-performing business website always comes at a price, even if you decide to do all the hard work yourself. If you make the (much wiser!) decision of asking a professional web design team to do the job for you, they will quote not only for the initial set-up, but…
Read MoreWhy Business Cards Remain Essential for Your Business
Why You Shouldn’t Give Up on Business Cards! Are physical business cards as useful as they once were? There’s a range of opinions on the subject, but we’re convinced that they still have a purpose. I know… as a graphic design company, you might expect us to say something like that! It’s just that we…
Read MoreWhat to look for when choosing a website designer
I Need a Website Designed and Built. What Next? When you start out in business – or you decide to change an existing one – there is always a lot to think about. One of the first things on the list will be to “sort out a website” and find the right website designer. But…
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DIY Websites:
Yes or No?
If the TV ads are to be believed, DIY websites are taking the business world by storm. Whether you choose Ionos, Squarespace, Wix or GoDaddy, the entire process is both seamless and effortless. The end result is a beautiful business website that works perfectly, does everything, takes care of itself, and earns immediately. (Note: we…
Read MoreHow to create a strong brand identity
When it comes to establishing and growing your business, brand identity is everything. However, it’s often a misunderstood concept. Quite simply, brand identity encompasses all of the visual aspects of your brand, such as your logo, branding colours, website design, and product packaging. All of these branding assets make your business unique, and when done…
Read MoreBrand Design FAQs
What is brand design? Branding design refers to all brand elements. This includes your logo, colour scheme, typography, signage, brochures, website and other design components as a collective (this may also include your brand voice). It’s about making every touch point between a brand and its audience recognizable. Each and every brand element should be…
Read MoreNorthsouth Design: Where Three Creative Heads are Better Than One!
The inspiration for my company name is no secret. I’m from Essex, while my husband Shaun is originally from Lancashire. What with both of us working in design and collaborating regularly on different creative projects, ‘Northsouth Design’ made perfect sense. Though Shaun and I didn’t launch the company together – I did that myself, all…
Read MoreAre You Making This Common Mistake With Your Logo?
Every small business has a logo because they know how important it is for their brand identity and image. As a designer, I know some of the common mistakes that are made with logos and how to help small business owners to avoid them. One of the biggest (and often costly) mistakes that people make…
Read MoreNew Northsouth Design team member!
2020 sees Northsouth Design reach its 13th year in business and it also sees our team expand. We are very excited to welcome the very lovely Charlotte Bailey as our freelance graphic designer. I first met Charlotte in a business Facebook group over a year ago and we clicked straight away. I was impressed by…
Read MoreEssex Living Magazine Photoshoot – Essex Women Mean Business
Essex Women Mean Business! I meet so many inspiring female business owners from Essex so I love this saying. Following on from the success of the f:Entrepreneur #ialso campaign in June, I attended a photoshoot at Prested Hall in Colchester by Essex Living magazine. The was in celebration of women in business – ‘Essex Women…
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