Nov 2015

What format should my logo be in?

I’ve done my fair share of logo design in the past 20 odd years. Some take weeks to develop, others have been very quick ideas. All depends on the clients budget and needs.

Countless times clients have asked me, “Can you please send my logo over to our printer in a ‘vector’ format?  Or, I request a client’s existing logo for new design work, only to receive a rasterized file format (jpg) that doesn’t allow us to use it with unlimited creativity.

So when you ask a designer for a logo what file format should they give you?

A good experienced designer will design your logo as a vector file – NOT as a photoshop file.

According to Wikipedia: “Vector graphics files store the lines, shapes and colors that make up an image as mathematical formulae.” They are also known as EPS files. They are usually created using a program called Illustrator or Corel Draw. Mac designers favour illustrator.

This allows for the file to be resized without any limits. So from business card size to a 48 sheet. The quality will stay pin sharp. You can also change the colours of the logo (with in reason!) and it can be used on a black background, white or even a specific colour.

If you wanted your identity to be used on a window – frosted perhaps? Then the sign manufacturer will need your vector file so they can take the graphics from it to create the frosting. If you wanted your logo on a t-shirt then the printer will need your vector file so he can extract the logo from the background colour.

Never just a jpg!

My advice is never ever let a designer give you just a jpg. You are paying for them to create your identity – you should own the logo and be able to use it in various ways. Designers can hold on to to these files so you have to come back to them to get various jobs done but I believe in giving my clients the correct files so they can use them.
After all I’d rather see my design work looking good on a brochure or shop sign rather than a printer using a low res jpg that has been enlarged to such a degree that its pixelated and hard to read.

Quality is everything. It may cost you slightly more but will save you a lot of hassle in the long run.

If you have a company logo just as a jpg and its causing you problems, then get in touch. Most logos can be redrawn. Its worth investing in!

EKA OLDEssex+Karate+logo+final

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